Update ll from Kelly Olsen
Building on our foundation: Update II from Kelly Olsen
In my last update, I introduced you to the process of developing a lasting and successful business strategy and made the statement to you that the foundation of our strategy that will take us into the future with great success, contains several elements. The first, and perhaps most important is the "Focal Message." I want to explain this more to you.
The key reason we were so powerful in 1996 was our singular focus. We had created an entire company around one single product. One product, one story, one message and one vision. There were no competing ideas or messages. When we met with our IPC's we all talked the same language and used the same words. We told the same story and had the same vision. Our compensation plan was created to maximize that single product and that one single message. As we moved from market to market, we moved quickly and efficiently because we had one unifying, focused message.
We knew that the keystone to a successful strategy now was to rediscover the power of a focused message. Of course, through the years, we have grown so much as a company. We have made so many important discoveries and developed so many skills and had so many experiences. We are a better company than we were in 1996!
We have met for hours and hours, challenging ourselves and considering our place in the world. What is it that gives us life as a business. What do we have. . . uniquely. . . to offer. . . that we, alone can offer. We took an exhaustive look at our business history. Scientific discoveries, clinical studies, doctors and researchers. . . every individual who has made a contribution to our company over the years. The accumulation of millions of hours of study and development; experiences; testimonials; observations from hundreds of thousands of consumers worldwide. The awareness of our place in history and how 2000 years of history shaped our destiny from the beginning.
We began to see that we have been following a path from the very beginning, leading us right up to the present. John and Stephen, as Food Scientists, took the first steps on this path for Morinda. . . later joined by all 5 Founders. Names like Dr. Ralph Heinicke and Dr. Annie Hiruzumi were our pioneers and began to give us a sense of the greatness of our business. They were joined by hundreds of other researchers working directly and indirectly with us to bring to the light the miracle of noni and help people everywhere discover it for themselves.
These researchers were always succeeded by new generations of researchers who took us into new discoveries, new awareness, new science and grander appreciation for what we began.
As we went through this process for ourselves, we began to see a clear path from our earliest days, leading us directly to the present. We became excited to acknowledge that every discovery led us step to step to be able to declare with power and unity that we have discovered our "Destiny Message". The one unifying, grand cause that brought us together in the beginning, and gives us greater vision today.
Everything we have ever known about noni, and every scientific discovery and clinical trial, have uncovered its unique ability to help us manage our physical age. We know that our "true age" is not necessarily the number of birthdays we have had, but rather the age of our heart, lungs, liver, digestive system, knees, shoulders, brain and skin.
We have reported on various studies over the years, but our limited knowledge did not allow us to see the bigger picture. . . until now.
With the discovery of other ingredients like cornelian cherry, olive leaf, cranberries and blue berries, and the formulation of MAX, we have been led to study the reasons why our bodies age faster than our birthdays. We have discovered that there is a key physiological marker in our bodies known by scientists as "A.G.E.'s" (Advanced Glycation End Products) and these "A.G.E.'s" are a contributor to the premature ageing of our bodies both internally and externally.
Through our research, we became aware of a company in the Netherlands which produces a device which actually measures AGE's in our bodies through a non-invasive scanner that reads the AGE levels in our skin. When we became aware of this device, we immediately purchased some devices to help with our research. Morinda, currently, possesses one of the only devices in the USA. We have since partnered with this company to develop a more practical and user friendly device that can be used more widely, giving the ability to be scanned to everyone who comes to Morinda.
We have now trademarked the term "TruAge" as our brand message, and created and opened a new US website www.truage.com. (This website will be localized for markets outside the US within the coming weeks). Our strategy is to take this focused message and create a simple system to leverage this knowledge to create successful businesses. Businesses that help people and create lasting income for the IPC.
We firmly believe that as we educate everyone we know about A.G.E.'s. . . everyone will have the desire to know their TruAge score. This score is available by being scanned by one of our TruAge scanners. This score will be powerful in creating a desire to improve one's health or continue healthy habits. We believe that this TruAge score will eventually become as widely known and valued as cholesterol levels, weight or blood pressure.
This, as we have discovered for ourselves, is. . . our Destiny Message. . . that we began to discover in 1996. This is our destiny. Everything we have communicated about Tahitian Noni, and now EXTRA and MAX, is incorporated into this Destiny Message. Every step we have taken as a company has led us to this moment.
Our Message: A.G.E. Awareness; You do not need to accept ageing graciously! You can measure your "TruAge" and then do something about it!
Our strategy will be to make these A.G.E. scanners available throughout the world. First in Morinda offices, then, with a very strong plan in place, we aim to make them available to qualified field leaders.
This is the message that will unite us and make us powerful. Participate in our "TruAge" promotion starting in March, which is designed to drive A.G.E. Awareness and Education and create millions of conversations.
Then, attend ILC and regional and local corporate meetings to see for yourself.
Its 1996 again!!!
Very best wishes.
Your Partner and Friend.